Rags to RiG'd: Bike Rumor Interview

Q & A with Founder/CEO Luke Wronski

Bikerumor: What gave you the idea to start RiG’d?

Luke Wronski: “There’s a line in the iconic MTB film ROAM by The Collective: “We hear a lot about freedom these days. In some ways, freedom is just the ability to go where you want, when you want.” That film premiered at a brewery, hosted by the shop I grew up working at—The Path in Tustin, CA. I was 16 when it came out. As a kid who had just gotten a driver’s license and cared about nothing but riding, it became my anthem: travel open country and ride my bike“.

“Flash forward twenty years, and I’m still living that mission—making things that promote freedom. Go where you want, when you want. That’s why our tagline is ‘For the Aimless Journey‘.”

Bikerumor: How did RiG’d actually begin?